Aurelian Systems builds rigorous marketing software for SMBs who are done guessing. Imperium autonomously runs your entire marketing strategy, while OptiMix uses Bayesian Marketing Mix Modeling to cut through the noise and show you exactly where your budget is driving revenue.
Meta claims 100 conversions. Google claims 100 conversions. You only made 150 sales. Platforms inherently double-count revenue to take credit, making their dashboards useless for holistic budget planning.
Because you don't know the true incrementality of your channels, reducing ad budget feels like playing roulette. You don't know what's actually driving the baseline and what's burning cash.
Hiring a marketing team or an agency drains resources. Worse, they rely on the same broken attribution dashboards you do, throwing good money after bad while charging a retainer.
Imperium doesn't just manage ads; it replaces the agency. It onboards your business context, researches your market, plans strategy, generates ready-to-publish image and video creatives, launches them across Meta, Google, and TikTok, and uses enterprise-grade Bayesian MMM to dynamically reallocate budget to the channels effectively driving sales.
Stop relying on broken tracking pixels. OptiMix brings enterprise data science to SMBs. It uses privacy-first Bayesian Marketing Mix Modeling to cut through platform attribution noise and deterministically show the true revenue contribution of every marketing channel you use.
Complete business management CRM and workflow engine.
Automated vendor document onboarding (W-9, W-8BEN, COI).
Tell Imperium about your business, products, and target market.
Imperium autonomously researches your market and competitors.
A full multi-channel marketing plan is drafted automatically.
AI generates ad creatives: images and video, ready to publish.
Ads go seamlessly live across Meta, Google, and TikTok.
Bayesian MMM continuously reallocates budget to what's working best.
Traditional platform attribution relies on tracking pixels, last-click bias, and invasive cookies. When Apple disrupted tracking, ad platforms lost their visibility. Now, they model their dashboard numbers — meaning they guess. And because they want your ad spend, they double-count and over-report their own success.
Bayesian Marketing Mix Modeling (MMM) does something fundamentally different. It looks at macro trends: total cross-channel spend against total business revenue over time. It doesn't care about individual tracking pixels. It uses statistical inference to determine the true, incremental value of every dollar effectively spent. It is privacy-durable and platform-agnostic.
Enterprise companies have used MMM for years. We built OptiMix and Imperium because SMBs — the businesses who can least afford to burn ad budget — deserve access to the same rigorous, actionable intelligence without needing a team of data scientists to parse raw numbers.
Imperium is in final development. Join the waitlist to be first in line and get a founding member discount.
Aurelian Systems operates on a simple belief: small and medium-sized businesses deserve the same caliber of marketing intelligence that enterprise companies leverage, without the enterprise complexity or price tag.
We don't build thin AI wrappers or dashboards that inflate vanity metrics. We build technically rigorous software products grounded in statistical validity. Our tools are designed to solve the hardest problems in growth: knowing precisely what works, eliminating what doesn't, and executing flawlessly.
As a bootstrapped company led by a solo technical founder, we understand the stakes. Every dollar of budget matters, and efficiency is survival. That's exactly how we build our software.